Zoë Alexandria’s Recycling Initiative encourages you to rummage through your jewellery box for old pieces that you no longer wear, so that we can turn them into something new.

The engagement ring that once represented heartbreak could soon signify a new beginning, or those earrings your grandmother passed down could become a timeless bond between the past and the present. 

Zoë Alexandria is a Sydney-based jewellery brand with a conscious. Each piece may be sparkly on the outside, but shines even brighter on the inside. Over the years, the brand has evolved and now proudly specialises in sustainable jewellery, ethically handmade in Australia. 

The woman behind the brand, Zoë Richardson, is the changemaker at the forefront of the slow jewellery movement. Slow jewellery is the response to the ever-increasing demand for sustainable practices amongst the jewellery industry. Consumers have clued on to the fact that not all jewellery is made ethically and now they want to know where and how each piece is being made, by whom, and with what materials. 

Slow jewellery means really knowing where your pieces are coming from. It specifically relates to pieces that are both designed and then made, from beginning to end, by the same person. This is where Zoë comes in.

Zoë’s jewellery is honest, raw, and authentic. Happiest at her studio in Sydney, Zoë makes each piece by hand using recycled materials, and responsibly sourced gemstones - this is where meaning and sustainability perfectly collide. The outcome? Craftsmanship that is transparent from beginning to end and rooted in purpose, intention and quality.  

By wearing a piece of Zoë, you know that you're part of a bigger movement towards a brighter future for the planet, and the people.