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Meet The Maker

The woman behind the brand, jewellery designer, Zoë Richardson is at the forefront of the Slow Jewellery movement in Australia.

BEHIND THE BRAND

Zoë Alexandria Jewellery

Hey there, welcome to Zoë Alexandria!

I’m Zoë, the founder and heart behind Zoë Alexandria Jewellery. I know it sounds cliche, but I’ve been obsessed with wearing jewellery ever since I was a little girl. My journey into the world of jewellery design started from a deep passion for creating pieces that aren’t just accessories, but extensions of one's personality. 

I’ve always been drawn to the beauty in imperfections and the stories that unique, handcrafted items can tell, so it was only natural to want to create a brand dedicated to crafting jewellery that is as unique as the people who wear it. I’m not about picture-perfect, polished looks. I like to embrace the perfectly imperfect, so my mission is simple: to create honest, raw, and authentic jewellery that lets every person celebrate their true self.

Celebrating Imperfection

We highlight the beauty in flaws. Our designs are for real people with real lives – no filters needed.

Embracing the Imperfect

At Zoë Alexandria, we believe in celebrating the beauty of flaws. We’re a bit rough around the edges, and we love it that way. Our pieces are designed to be timeless and versatile, crafted to enhance your natural beauty without overshadowing it. Each piece tells a story of authenticity, made with love and care to reflect the individuality of every person who wears it. Our vision is all about creating pieces that you’ll want to wear over and over again. We’re not into fast fashion – we’re about making each piece count.

 

Commitment to Sustainability

We care deeply about our planet and the impact we have on it. That’s why we prioritise sustainability in everything we do. From sourcing eco-friendly materials to ensuring ethical production practices, we are committed to making a positive impact. Our goal is to create beautiful, lasting jewellery while minimising our environmental footprint.

 

Transparency and Connection

Honesty and transparency are at the core of Zoë Alexandria. We believe in being upfront with our customers about our processes, materials, and the journey each piece takes from conception to creation. By sharing our story and opening up about our values, we hope to build a community of like-minded individuals who appreciate authenticity and craftsmanship.

 

// CRAFTED WITH LOVE

Every piece of jewellery at Zoë Alexandria is crafted with meticulous attention to detail. We take pride in our work, and our collections range from everyday essentials to statement pieces, designed to fit seamlessly into your life and wardrobe. From that delicate necklace you’ll never want to take off to the bold ring that turns heads, we’ve got you covered. Every item is crafted with care, ensuring it’s as unique as you are.

// WHY CHOOSE US

Choosing Zoë Alexandria means you’re choosing quality, sustainability, and a brand that values you just as you are. We’re here to make sure you feel amazing in what you wear, and we’re always here to listen and connect with you. Our customer service is all about making you feel special because you are.

// JOIN OUR JOURNEY

We love sharing our journey with you. Follow us on social media to get the latest updates on new collections, special offers, and a behind-the-scenes look at our creative process. We’re all about keeping it real, so expect some laughs, real talk, and a lot of genuine connection.

Thank you for being a part of Zoë Alexandria Jewellery. We hope our creations helps you express your true self and feel confident, beautiful, and unapologetically you.

AWARDS

Best Ethical Jewellery Brand 2023 - Australia
Australian Women's Small Business Champion Awards 2023 - FINALIST
Australia Post Local Business Hero 2023
Most Ethical Jewellers 2024 - Sydney
Australian Small Business Champion Awards 2024 - FINALIST

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