BEHIND THE LABEL
Those who exude individuality and initiate style / The lovers of everything that shimmer and shine / Who can't help but be drawn to the gemstone, metal and organic design / These are bohème jewels for the wayward soul.
Behind the ZOË ALEXANDRIA label, is Sydney based creator, Zoë Richardson.
Not one to follow trends and with a love for gemstones, metals and anything that looks slightly less ordinary, Zoë sources the components of her designs from around the globe and by hand, makes them into pieces to be worn, treasured and adored. Her unique eye for design and detail of how jewellery should be worn and styled is what sets her label aside from the rest.
"Making jewellery is like meditation to me - it's my therapy. My blood, sweat and tears. I won't create something that I don't love, so you know when you're wearing a piece of my jewellery, it's made with pure and honest joy." X